Advertising as a marketing technology in electoral societies of political actors
نویسندگان
چکیده
منابع مشابه
Political Advertising and the Electoral College∗
We present a structural model of political advertising in equilibrium. Candidates’ choose advertising based on its marginal impact on the probability of winning the election, the returns from winning and the cost of advertising. The voter model takes the form of an aggregate discrete choice model in which advertising affects a voter’s incentive to vote for either candidate or not to vote at all...
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ژورنال
عنوان ژورنال: Politicus
سال: 2019
ISSN: 2414-9616
DOI: 10.24195/2414-9616-2019-6-21-25